...sign of our times...

Upon being handed a journal as a gift, a nine year-old asks his mom what it was. The mom says that it was a notebook to record his thoughts and feelings, every day. The kid replies, "You mean, it is a blog...on paper." Reader's Digest, Oct 2008 issue

NLP or Neuro-linguistic Programming

This field has been around for many years under different names. Many successful people (mostly marketers, I could be wrong) claim to be using it in some form or the other. It is intriguing for sure but you would have to be a strong left-brained person with a ton of time to digest the gazillion words you will find on this topic. The claim to fame is that it can help you reach the “other than conscious mind” of the person you are persuading, in a nutshell, sell your idea/thing easily to the other party.

An excerpt of what is thrown about as being connected with NLP actually appeared interesting, and here it is (excerpted from a sales letter written by a self-proclaimed NLP maestro selling a $1100 DVD set on the topic:

A Last Word From Milton Erickson

The concept of resistance is known to copywriters and marketers. Erickson dealt with resistance virtually every time he met with a client. Erickson discovered that if he offered these clients something they could resist, they jump on the offer he wanted them to resist while subconsciously accepting Erickson’s therapeutic goal.

If you can understand and apply the beauty of that concept to your sales letters, you will be in a league of your own.

Two paras. below come from this link

Magic Words
Words used in NLP are called “magic words” because people associate them with emotions. Words such as easily, naturally, unlimited, aware, realize, beyond, before, after, now, new, because, freely, expand, how to, discover, scientifically proven, research, powerful and amazing can be used in almost any scenario. Words that generate positive emotions include believe, change, energize, healthy, overcome, thrive, success, refresh and happy. Words to invoke curiosity include finally, revealed, truth, imagine, expose, secret, uncover and illegal. Sales professionals can trigger action by using words like urgent, easy, simple, limited time and tested. Words like proven, guaranteed and leading are used to gain trust, according to NLP HypnoCopy.

Embedded Commands
NLP sales techniques also rely on how thoughts and phrases are structured. One practice is to use “embedded commands” in sales pitches or ad copy. Simply put, marketers can implant the idea to buy a product by using verb structures that, in essence, give orders to listener or reader. For example, a salesperson that says, “Let’s talk about the benefits so you can make the right decision and buy with confidence,” has commanded their customer to “make the right decision” and “buy with confidence.” Used along with NLP magic words, and with a little practice, sales professionals can use embedded commands to steer their customers and boost their sales rates.

Nice example sales letter that uses NLP Here
I found a nice example sales letter (generic) that clearly parodies the affiliate sales pages in vogue on the net. It follows the most common pattern that most of these affiliate pages share. Example is instructional (in NLP techniques) and mocking of that style. If you have read a few of those affiliate pages, then you will know that this example is a brilliant satire while being instructional. Bravo!

Share your findings on this topic below so we can learn together.

- posted Jul 28, 03:10 pm in


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